![]() Spend some time researching who your target audience is already following on YouTube. There are over 100 localized versions of YouTube for countries around the world. 77% of people aged 15-35 use YouTube and unlike other social platforms, there isn’t a large dropoff in that rate for older users. YouTube has over 2 billion users and 72% of American internet users regularly browse YouTube. To start, it’s helpful to know some basic YouTube demographics.
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